Retention,
reconsidered.
Practical notes on why customers leave, what to test and how lifecycle marketing can learn without giving up control.
The hidden cost of sending everyone 15% off
How blanket win-back discounts subsidize customers who would have purchased anyway.
From first order to second: a retention test
A concrete 30-day plan for a subscription brand to increase repeat orders.
Your A/B test found a winner. Who should get it?
Why average results cannot choose the right action for each customer context.